What problem are you solving? What is your niche/moat/improvement on existing. I can define you approach to test the clarity and scope of your idea. 

Solving a problem is great; however, you want to define what you are going after. Is this a small space but big dollar? Is it mass market so it has to be easy to adopt?  Cool ideas are great, but “fit” products make money.  Knowing the difference will drive your plan, execution and funding needs. 

How are you building?  What is the scope of the build? Who is doing the work? I can help you define the skills and team to tackle the build process, user testing, and launch and monitor plan. 

What is the measurement plan? How are you making progress to the goal within your constraints?  Most of the time you have financial guardrails, time to market goals, and new entrants, how are you juggling these?  Let me help you ensure you aren’t behind closed doors too long during your build. 

Great news if you have lots of people excited for your product (you just sold out your kickstarter!), now the pressure is on to deliver.  Let’s build a plan to have a measured product launch so you can support your fans! 

Post launch let’s build the hockey stick growth. You did it! The product is live and the reviews are great but here comes the list of things your users want you to add. Let’s prioritize and scope the requests in a manner that you can delight your users without overloading the product and risking quality.